Home More CEAT strengthens its association with Hyundaiwiththe launch of new CSUV‘Venue’

CEAT strengthens its association with Hyundaiwiththe launch of new CSUV‘Venue’

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CEAT Limited, a leading Indian tyre manufacturertoday announced its association with Hyundai for their new car ‘Venue’ in the subcompact UV space. CEAT’s SecuraDrive Tubelesstyres are specially customized for this model and will be available in215/60R16 size. These tyres are designed to provide a comfortable driving experience and superior control at high speeds.

CEAT SecuraDriveTubelesstyres have an enhanced pitch sequence that helps in lowering noise levels while commuting and delivering an extremely comfortable driving experience. Additionally, the wide longitudinal grooves, smart compounding and mixing technology of the SecuraDrive Tubelesstyres help keep the vehicle within the driver’s control on wet and dry road conditions.

Commenting on this association, Mr. Amit Tolani, Vice President -Marketing, CEAT Ltd said: “It’s a pleasure to partner with Hyundai once againfor the launch of Venue. We are glad to deliver SecuraDrive Tubelesstyres as per Hyundai’s expectations of low rolling resistance for excellent control at high speeds while maintaining safety and comfort of the passenger and driver on a priority.”

 CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

 RPG Enterprises, established in 1979, is one of India’s fastest growing business groups with a turnover of Rs. 23000 Cr. The group has diverse business interests in the areas of Infrastructure, Tyre, Pharma, IT and Speciality as well as in emerging innovation-led technology businesses.

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